Taiwan Mercedes-Benz
Content Hub Redesign


Winter 2020
UX+UI Design


The official content site of Mercedes-Benz needs to refresh and add new test drive feature into the new one. The project aims to improve the original site as well as enhance the user experience to let audience understand clearly while broswing the site.

Current Pain Points

Current Content Hub Homepage

︎Fuzzy positioning

The content is highly repetitive and the information structure is too obscure to provide clear navigation guidance.

︎Hard to communicate

Abbreviations or proper nouns are used in the six themes, and lack of proper descriptions can easily confuse users and reduce the probability of clicking to read.

︎Low readability

The article is monotonous and the content display width lacks a proper design. When there is a lot of content, the shortcomings of typesetting are more prominent.

Current Pain Points

Current Text Drive Page

︎Unclear architecture

The fields of different levels are listed in the same block with the same form of fields, which may cause misunderstanding by users.


After choosing a dealer or car model, it cannot be changed after filling in the information page, which is not convenient to operate.

︎Lack of guidance

If the dealer does not have a car model that the user wants to test drive, in addition to the notification, it does not provide appropriate instructions or tips for action.

“The experience aims to increase the contents' value and reach as well as turn traffic into an appointment for a test drive.”