Mercedes-Benz
Content Hub Redesign
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Mercedes-Benz
Content Hub Redesign
Content Hub Redesign
︎︎︎
UI Design, Art Direction
BACKGROUND /
The official content site of Mercedes-Benz needs to refresh and add new test drive feature into the new one. The project aims to improve the original site as well as enhance the user experience to let audience understand clearly while broswing the site.
INFO /
My Role
UI Design,
Art Direction
Cilents
Taiwan Mercedes-Benz
Company/Year
Cloud Interactive / 2020
OBJECTIVES /
Attractive Content
–Levelling up the user experience by highlight different activities and articles to keep staying tuned on Mercedes-Benz's news and events.
Value & Growth
–As Mercedes-Benz is one of a top luxury automotive marque, the design should meet the brand value and increase business growth while customers browse the site
Influential
–Utilize the brand oringinal influential and make impact continually on some environment topic, such as sustainability and innovation.
The design aims to increase the contents' value and growth as well as guide the users to register the test drive experience.
RESEARCH & ANALYSIS /
As we dived into the research, we wanted to know more about the current pain points and how we can improve it with an appropriate and an effective way. Knowing the target audience is one of a key things to redesign the content hub into a more attractive and insightful website.
Design as a trigger to attract users and tell the story.
DESIGN STRATEGY /
Extend Touchpoint
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By increasing the visibility of “events”, connecting online and offline use scenarios becomes a comprehensive content platform
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By increasing the visibility of “events”, connecting online and offline use scenarios becomes a comprehensive content platform
Perspective from Reader
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Reclassify the six major topics that were difficult to identify, so that readers can easily understand and increase reading traffic
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Reclassify the six major topics that were difficult to identify, so that readers can easily understand and increase reading traffic
Simply Information
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Focus on user needs, streamline information, and highlight important content through goal-oriented navigation
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Focus on user needs, streamline information, and highlight important content through goal-oriented navigation
Multiple Context
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In addition to a targeted search, the test drive booking situation also includes exploration without a clear goal
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In addition to a targeted search, the test drive booking situation also includes exploration without a clear goal
Direct Appointment to Test Drive
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Create motivation and dynamic lines, so that users can naturally and smoothly complete the test drive appointment while browsing the homepage
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Create motivation and dynamic lines, so that users can naturally and smoothly complete the test drive appointment while browsing the homepage
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