Taiwan Mercedes-Benz
Content Hub Redesign

Overview



Winter 2020
UX+UI Design

Objective



The official content site of Mercedes-Benz needs to refresh and add new test drive feature into the new one. The project aims to improve the original site as well as enhance the user experience to let audience understand clearly while broswing the site.




Current Pain Points




Current Content Hub Homepage


︎Fuzzy positioning


The content is highly repetitive and the information structure is too obscure to provide clear navigation guidance.


︎Hard to communicate


Abbreviations or proper nouns are used in the six themes, and lack of proper descriptions can easily confuse users and reduce the probability of clicking to read.



︎Low readability


The article is monotonous and the content display width lacks a proper design. When there is a lot of content, the shortcomings of typesetting are more prominent.



Current Pain Points




Current Text Drive Page

︎Unclear architecture


Fill in the information page of the test drive appointment, and the fields of different levels are listed in the same form in the same form, which is likely to cause misunderstanding.


︎Uncontrollable 


After choosing a dealer or car model, it cannot be changed after filling in the information page, which is not convenient to operate.



︎Lack of guidance


If the dealer does not have a car model that the user wants to test drive, in addition to the notification, it does not provide appropriate instructions or tips for action.





“The experience aims to increase the contents' value and reach as well as turn traffic into an appointment for a test drive.”