MY ROLE –
ART DIRECTION / CAMPAIGN DESIGN / MOTION DESIGN
In traditional Chinese educational culture, students who aged from 17 to 25 years mainly focus on pursuing academic achievements but neglect exploring their interests or ignore the passionate of athletic capacity.
In a partnership with Adidas, Tsaili is a Chinese public-benefit corporation based in Shanghai that maintains a crowdfunding platform focused on sport and study. The service’s mission is to “lead your great time” which encourages students to develop both their sports interests and academic subjects.